Case Study: Hendy Group
The Requirement – Uniform Rebrand
The Hendy Group approached Cotton Graphics to support their corporate rebrand for nearly 1100 employees. They required professionally embroidered clothing items which would form a significant part of their staff uniform collection. Hendy chose us to help them reflect the quality of their brand through their uniforms, enabling them to attract quality employees and convey professionalism to their customers.
The range of garments, launched in January 2017, needed to be comfortable, durable and high quality, whilst offering staff a choice of clothing suitable for all weather conditions, which they would feel proud to wear.
We organised a garment workshop with Hendy where we established their requirements, then offered guidance on the most suitable clothing styles and brands, before outlining the different embellishment options available to them: embroidery, Heat Vinyl Transfer or sublimation.
We discussed a variety of elements with them to ensure the uniforms were suitable for the workplace and their brand requirements; choosing quarter-zip fleeces, not full-zip fleeces, to reduce the likelihood of damaging the cars, and the option of a panelled polo shirt with some brighter blue against navy, to add a splash of colour.
Hendy chose to embroider their logo as it was the most suitable technique for replication across the variety of comfortable and long-lasting garments chosen. The collection included; polo shirts, fleece jackets, softshell jackets, sweatshirts, beanies and work trousers, that would resist serious wear and tear.
Our Account Managers worked with Hendy to establish where the logo would feature on each clothing item to ensure their brand is always visible to the public and the team look professional.
As with all of our orders, once the designs were approved, we embroidered their logo on the clothing range using high quality embroidery machines, double backing paper for additional wear resistance and high-quality thread. Our dedicated team then quality checked every item before despatch.
Hendy was offered the option of storing stock with us, which would enable them to call off uniform as and when required. They decided this was not suitable for their business needs, however instead we work with them to manage stock directly with their different branches, which allows local management decisions to be made in each site.
Upon completion of the rebrand, Hendy’s Chief Executive Paul Hendy commented; “Working with Cotton Graphics was a pleasure; they captured our requirements perfectly and delivered a great quality uniform in time for our rebrand.”
Since the rebrand, we have successfully worked with Hendy on a regular basis to provide them with their uniform requirements. We look forward to continuing to grow this relationship moving forward.
About the Hendy Group
The Hendy Group started in 1859 as a shop selling bicycles and outdoor clothing in Whitchurch, Hampshire. 1898 was when Hendy first ventured into cars, selling Benz and Bolle, before becoming Britain’s first Ford dealer in 1910. Since then, Hendy has expanded massively, now representing 10 other franchises to Ford, in over 25 locations, including Honda, Kia, Renault, Dacia, SEAT, Suzuki, MG, Mazda, IVECO and Isuzu. Hendy also has their own Car & Van Store brand, as well as Performance, Power and Marine division.
Customisation Method: Embroidery
> RG051 Regatta Beauford Jacket (Navy)
> 140M Russell Soft Shell Jacket (Navy)
> 8740M Russell ¼ Zip Outdoor Fleece
> KK475 Kustom Kit GameGear Track Polo Shirt (Navy/Royal)
> 262M Russell Set in Sleeve Sweatshirt (Navy)
> 015M Russell Heavy Duty Workwear Trousers (Navy)
> ZT180M Russell Silver Label T-Shirt (Navy)
> RG141 Regatta Energise Full Zip Fleece (Navy)
> B44 Beechfield Pull on Knitted Beanie (Navy)
> H510 Henbury Long Sleeve Oxford Shirt (White)
> H515 Henbury Short Sleeve Oxford Shirt (White)